Uber Eats and Ninja
Uber Eats and Ninja
UberEats partnered with the popular streamer, Ninja
The challenge: Ninja ordered food on Uber Eats. For every kill that Ninja got in the game, Fortnite, from the time he ordered food until the time his delivery arrived, fans would get a +1% discount on the Uber Eats app.
- Ninja got 25 kills in that time period, so his fans got a promo code for 25% off Uber Eats
about streamer
About Ninja
Ninja is one the most popular streamers in the world, largely gaining his massive popularity with the hit game, Fortnite. He currently has:
- 15M Twitch followers
- 24M YouTube followers
- 15M Instagram followers
The results
The campaign was an overwhelming success. Although the promotional code was intended to run for three days, Uber Eats maxed out redemptions in less than a day.
results
Uber Eats has since expanded its presence in gaming
Robust activation with the popular event, DotA Summit:
- Custom content (example) featuring esports personalities shown throughout broadcast
- Product placement: shoutcasters ordered Uber Eats during broadcast
- Organic social posts from players and casters thanking Uber Eats
- Promo codes, giveaways, twitch bot, banner ads, and more
Successful results:
Overachieved conversion goal with 20K+ promo code uses in 4 days
What we did
Case participants
Game Publisher
Users who entered a select promo code earned digital prizes within Activision’s popular game title, Call of Duty: Modern Warfare
Broadcaster
Partnered with popular NZ Twitch channel to promote UE’s new partnership with McDonald’s: UE credit giveaway on Twitch broadcast
Jersey sponsorship
-Space Station Gaming jersey sponsor
-Custom content sponsor
-Uber Eats credits for all SSG players creating organic social/Twitch mentions
-Custom content sponsor
-Uber Eats credits for all SSG players creating organic social/Twitch mentions