Benefits of Gaming
Key benefits
Flexibility
Can generate impact in a variety of different methods, platforms and assets
Creativity
Partner with talent, unique IP, branded content, events…unique products, virtual products in the metaverse.
Measurability
Depending on execution and objective, measuring ROI in a fully digital environment
LTV
Many brands are finding value in gaming, despite this not being their target demo today
Test & Learn
It is possible to micro-target based on game titles, talent, etc, begin with small investment and iterate over time
Gaming is a powerful entertainment force that continues to evolve and present new opportunities for creative marketers.